For “Made in Africa” or any african country, for that matter, to have credence, to mean anything – something – to be effective, and gain momentum, then african governments must demonstrate it. They must demonstrate that they mean what they say by doing and practising what they say.
Not saying one thing and doing and practising completely the exact opposite of what they say, usually, in the current climate and era of “fake everything”, with feigned passion to rival a lioness defending its cubs from potential danger.
There are a number of things – small things – they should start with; for instance, all african countries and their governments must require that all government officials start wearing “made in Africa” or their respective country’s garments on all official duties, at home and internationally.
Government institutions should be required, by legislation, to use and therefore procure and purchase, as a priority, “made in Africa” or “made in” their respective country’s products; from office furniture and deco to all essential office ware except where it can be rigorously demonstrated it is necessary to use foreign product[s].
The African Union should, for instance, make it mandatory that all its officials working at its head quarters and all those attending sessions be dressed in “made in africa” garments and other products and accessories.
This way, we will not only be promoting “made in Africa“products but we willl also be supporting african businesses and entrepreneurship and demonstrating our belief in our own products to the rest of the world. If we can’t believe in ourselves, why should we expect others to believe in us?
For example, where did we get this silly idea that we have to dress up in suits and ties and all that, to go to work, or even more perverse, to look good, particularly in the scotching heat of most parts of Africa, without asking: in whose suit?
From whose perspective are we looking good?
No country, USA, any European countries, or Japan, ever developed by swinging open its markets and let it be flooded with foreign goods, stifling local products and businesses. They all developed by protecting their markets while making sure they develop their internal markets to be competitive before allowing in foreign products.
Africa is one big mouth, shovelling in anything and everything from anyone and everyone and everywhere in and with this false hope that, out of this uncontrolled behaviour, we can develop in a self-reliant society with something of value to offer to the rest of the world.
But, ironically, we demand that others respect us, treat us with dignity. That others treat us with respect and dignity while we show no respect or dignity for yourselves and our own products, produced by our own.
Respect and dignity can’t be demanded.We must treat and carry ourselves with respect and dignity before we demand others to do so.
Africans have this, quite frankly, moronic mindset of associating quality to anything and everything foreign and hardly anything african or [made] by africans. This is obviously due to our colonial indoctrination so called “education“, which is nothing but mis-education and toxic, in and of itself.
But the economic consequences of this kind of mindset created by the colonial indoctrination process we so foolishly and proudly call “education” are so devastating to the african economies and people. While we are happy with and to import our ‘quality‘ foreign goods, we are foolishly bleeding our economies of funds, willingly impoverishing our economies and ourselves spending money out of our economies to buy things we’ve been indoctrinated through our colonial [mis]education as “quality”, without asking ourselves: quality in whose perspective?
Quality, perhaps yes, but to whose standard and to whose cost and to whose benefit/profit?
Who stands to gain the most from this thing we have, through deliberate miseducation, been indoctrinated to accept and view as ‘quality‘?
Of what value is this quality product to us and what value will it produce for us?
What value is this ‘quality‘ product producing for those who told and taught us, that is, mis-educated and indoctrinated us to accept their value – their concept and perception of ‘quality‘ and value?
If, for instance, african governments and officials took time to think for a moment, of how much foreign exchange could be saved if only all government officials bought and wore [dressed in] african made garments and other products instead of their expensive western made garments and all; what a huge difference it could make in perception of ourselves and our own products?.
And that’s just a small task! We need to demonstrate more self-pride than we do!
If you are an Africa head of State, government institution and you are speaking so passionately about the importance of “made in Africa”, or “made in” your respective country while comfortably clad in your bespoke western made and imported suit and all the attendant accessories, then frankly you are talking bunkum.
You are essentially making a fool of yourself; and people, those to whom you are speaking/addressing/engaging, aren’t stupid as you might think and mistake them to be. While you are speaking, they will listen, read into you, look at how you’re dressed, up and down, and make their own minds/conclusions on what kind of hypocrite and dishonest person/official you really are.
Even the small people in your own country or organisation you treat with utter contempt, aren’t as stupid as you might think and [mis]take them to be. They’ill be giggling at your hypocrisy and dishonesty, if not foolishness, and asking quietly: why don’t you do as you say/preach, Your [idiot] Excellency/Honourable?
While we preach so passionately the importance of “made in Africa“, we need to demonstrate it by our support for it, through our and by the way we dress, the products we buy for our everyday use. We’ve to dress african made garments, use african made products, made by africans and therefore, support african businesses and those people taking a leap of faith into the business entrepreneurship.
We need a strong sense of self-pride, self-love and african consciousness. This is what is lacking and what has been eroded by colonial indoctrination so called ‘education‘